Last modified: 2019-07-09 by rob raeside
Keywords: alberta | beaumont | triangle (4) |
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image by Masao Okazaki, 23 June 2019
The town adopted a new logo in March 2019, and I found a photo with a flag based on the logo. The vector image is what I think the flag looks like.
This logo uses a crisp and clean font that projects a modern but classic look. The logo’s overall aesthetic speaks to the commitment of growing into a modern city, but never at the expense of the authenticity and history that have played an integral part of Beaumont’s development into a thriving community.
The colour palette is timeless and youthful, which speaks to the vibrancy of the City. These memorable tones will give Beaumont a fresh and exciting look that will set it apart from surrounding communities.
The unique icon draws inspiration from organic shapes and lines found throughout French architecture and patterns, as well as from the iconic hill Beaumont is built on.
The intertwined shapes in the icon represent an integrated community that comes together to create a dynamic and energetic place to live and work. This also speaks to the idea of comunité (From old French; late 14c.), which translates to “community, commonness, everybody.” This sentiment is at the core of what makes Beaumont unique. This icon represents comunité by utilizing different shapes and curves that create a distinct woven pattern, symbolizing the character and strength of Beaumont and showing that together, it is greater than the sum of its parts.
Masao Okazaki, 23 June 2019
image by Arnaud Leroy, 4 January 2006
Source: Beaumont town hall
A white field with the town logo centred.