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MediaMarkt (Advertisement)

Last modified: 2014-03-08 by peter hans van den muijzenberg
Keywords: mediamarkt | parvonia | clown | disc (red on white) | stars: 2 (black) | star: 5 points (black on white) |
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MediaMarkt is a German consumer electronics chain store, with branches in Greece, Spain, Hungary, Italy, Poland, Portugal, Sweden, Russia, France, and the Netherlands, being currently Europe's largest retailer of consumer electronics. (See Wikipedia.) Its main slogan is «Ich bin doch nicht blöd!», meaning «I am not stupid» and localized in several languages (meaning that clients will not be fooled to buy for higher prices what Media Markt allegedly sells for less), and its advertisements likewise lean on blunt, crude humor.
António Martins, 11 February 2008

Starting in Feb. 2007, the Portuguese branch of Media Markt aired the Parvonia advertisement campaign on TV, radio, print media and outdoors. This stemmed from Portuguese "parvo" ("fool"), from the local version of the main slogan («Eu é que não sou parvo!» = «It's not me who's a fool!»). It portraits visitors from the fictional country Parvonia, spelled Parvònᴉa (upper case: PARVÒИIA), «where everybody is such a fool they don't mind paying high prices and ignore modern gadgets», arriving at a Media Markt store and making a fool of themselves as they marvel at the low prices and state of the art gadgetry. (See this video and this video.)
António Martins, 11 February 2008


white field, red circle centered below 2 black stars
image by António Martins, 11 February 2008

Parvonia has a flag, among other assorted regalia. This flag features in advertisement photographs of the four members of the visiting committee (President, General, Boy Scout, and Beauty Queen — all but the latter shown wearing or holding a flag) as can be seen here:

It is a white flag ~2:3 with two black stars in a row above a red disc, all centered, making up a stylized clown's face. (I must say that I dislike the basic assumptions of this kind of advertisement and this one campaign is particularly unpleasant to me. But I have to admit that the flag is very aptly designed.
António Martins, 11 February 2008