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London, Ontario (Canada)

Last modified: 2018-07-10 by rob raeside
Keywords: canada | ontario | london |
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[flag of London, Ontario] 1:2 image by Edward Chamberlain and Eugene Ipavec, 29 July 2011
Source: Canadian City Flags, Raven 18


See also:


London

London is a city in southwestern Ontario, Canada on the Thames River, approximately 200 kilometres from both Toronto, Ontario and Detroit, Michigan. The City of London is a separated municipality, politically separate from Middlesex County, though it remains the county seat.


Current Flag

Text and image(s) from Canadian City Flags, Raven 18 (2011), courtesy of the North American Vexillological Association, which retains copyright. Image(s) by permission of Eugene Ipavec.

Design

The flag of the City of London has a white field with two overlapping stylized “L”s running the full hoist and two-thirds the base of the flag toward the fly, in green and silver, tapering to points at their right ends. At the fly end is a logo, a silver square with rounded points at the upper right and lower left, bearing a stylized deciduous tree in green. The logo is half the height of the flag. Below the logo is London in sans-serif letters and below that CANADA in smaller letters, all in green.
Christopher Bedwell, Canadian City Flags, Raven 18, 2011

Symbolism

The large “L”s are for “London”. Green and the tree represent London’s nickname, “The Forest City”. Silver symbolizes the opportunity the municipality offers to its existing and prospective citizens.
Doreen Braverman, Canadian City Flags, Raven 18, 2011

Selection

The city’s logo had featured a stylized tree image since 1980. In June 1998 the city council approved a communications branding strategy which included the modified tree graphic as the city’s promotional logo and the design for a “tree logo flag”. The “millennium version” of the tree is on the current flag.
Doreen Braverman, Canadian City Flags, Raven 18, 2011

Designer

Unknown (but likely a professional design firm).
Doreen Braverman, Canadian City Flags, Raven 18, 2011


Description of the Flag

London adopted its first official flag on March 16th, 1970 - described as "... a field of Royal Blue silk, measuring 36" x 48", on which is displayed the City of London coat of arms in its natural colours, measuring 15" high x 15" wide."
See: http://www.london.ca/city-hall/council-policies/Documents/Chapter16-final.pdf
Edward Chamberlain
, 29 July 2011


Other flags

[flag of London, Ontario] image by Edward Chamberlain, 29 July 2011

In 1999, London began flying a flag featuring the city's updated Corporate Logo.
Edward Chamberlain
, 29 July 2011

[flag of London, Ontario] image by Randy Young, 23 June 2016
based on image provided by Clayton Horner, 30 May 2016

A variant of the logo flag. It is a desk flag measuring 6 inches x 10 inches from London, Ontario (Canada)
Clayton Horner, 30 May 2016

[flag of London, Ontario] image by Alex Dominic, 18 March 2016

Wikipedia shows a flag with colours reversed - white tree on green field.


Former Flags

[flag of London, Ontario] 2:3 image by Eugene Ipavec, 29 July 2011
Source: Canadian City Flags, Raven 18

[flag of London, Ontario] 1:2 image by Eugene Ipavec, 29 July 2011
Source: Canadian City Flags, Raven 18

London previously used a blue flag in proportions of 3:5, adopted 16 March 1970, with the city’s 1840 coat of arms in the centre, two-thirds the height of the flag. Its shield has vertical sides, a scalloped top, and a base curving to a point. Divided by an inverted “V” in white, its upper section is red with a sheaf of wheat in yellow on either side and its lower section bears a naturalistic landscape with a beaver (Castor canadensis) facing left. Above the shield is a locomotive and coal car in natural colours steaming to the right; flanking the shield are a stag on the left and a bear on the right. On a scroll in blue with yellow outlines below is LABORE ET PERSEVERANTIA (Latin for “Through Labour and Perseverance”) in yellow sans-serif letters. The locomotive refers to the rapid development of the community and the stag and bear recall the fauna of the area in its early days. A variant of this flag places the arms on a white disc, three-fourths the height of the flag.
Doreen Braverman, Canadian City Flags, Raven 18, 2011