Last modified: 2021-06-05 by rob raeside
Keywords: salmon arm |
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Salmon Arm, British Columbia has chosen a new flag:
A new look will be waving from the skies above the city hall courtyard. Although not everyone saluted the new creation, a majority of city council voted in approval May 10 of a new design for the Salmon Arm flag.Ian McHugh, 11 May 2021
City staff provided five samples of potential designs, all variations on a theme, with a recommendation to choose the one with the white background. The printing on the flag included the Salmon Arm wordmark – ‘Salmon’ in orange and ‘Arm’ in teal, with ‘Small city, big ideas’ printed in smaller teal letters below.
Rob Niewenhuizen, the city’s director of engineering and public works, outlined how in 2017, 12 local organizations, including the City of Salmon Arm, came together to form a brand leadership team to work on a community brand and marketing strategy. His report stated “with the common goal of attracting new talent and investment, the team worked with a consultant to draw out Salmon Arm’s competitive advantages and our unique and authentic story.”
In October 2018, council voted unanimously in support of the ‘Small city, big ideas’ brand, and staff were told to gradually change over to the new branding.
The flag’s turn has arrived. The Salmon Arm Economic Development Society’s samples were based on the city’s branding guidelines. They included three versions similar to the white one recommended: an ‘Ida blue’, an orange, and a light blue ‘Lakeshore’ background, with the same words displayed in the foreground. A fifth sample had an orange background with the wording placement switched. ‘Small city, big ideas’ was larger with ‘Salmon Arm’ smaller as the tagline. Staff noted bright colours usually fade more quickly, so the white background was the option of choice.
The outgoing Salmon Arm flag also featured a white background, but the words ‘Salmon Arm’ were written rather than printed, and a blue oval above the name displayed a stylized lake and mountain, with sunshine peeking from behind the mountain.
image by Darrell Neuman, 1 June 2011The flag of Salmon Arm has the community's logo in the center. The logo has a representation of Shuswap Lake and sun rising above a mountain.