Last modified: 2023-01-07 by rob raeside
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image by Masao Okazaki, 21 December 2022
based on photo located by Dave Fowler, 4 May 2022
Jasper adopted a new logo and flag: https://www.fitzhugh.ca/ezadmin/municipality-gets-new-logo-and-website
The Municipality of Jasper is rebranding to give itself an updated visual identity, which includes a new logo, updated brand colours and a new website. Council and municipal staff unveiled the new logo in Council Chambers at the Library and Cultural Centre on April 27. “These milestone additions will, I think, go an immensely long way to modernizing and standardizing communications on behalf of the Municipality of Jasper,” said Mayor Richard Ireland during the unveiling.Dave Fowler, 4 May 2022
The old logo was first introduced in 2004, following the municipality’s creation in 2001. “Since then, it’s the one and only logo we’ve ever had, so it’s time for a chance, time for refreshment,” Ireland said.
For the past several months, the Communications and Community Development teams had been engaging with mayor and council, staff and community groups to design a refreshed visual identity and new logo, and develop a more accessible website. The colours identified were similar from all of the focus groups and included blue, greens, glacier and turquoise. Ireland said there was a desire for the logo to have “a clean, simple, distinctive look,” and they ultimately settled on a triangle shape as it was the shape of a peak.
image by Masao Okazaki, 4 May 2022
image by Arnaud Leroy, 4 January 2006Source: Jasper town hall
From Japser website
The first recorded visit to the Athabasca Valley was by surveyor David Thompson in 1810. The North West Company built a supply depot on Brule Lake in 1813, a settlement which later became known as Jasper House after North West Company clerk Jasper Hawes. With the decline of the fur trade, Jasper House was abandoned in 1884.
The Municipality of Jasper is unique because of its location within a national park. Governance is shared between the Municipality of Jasper and the Parks Canada Agency.
The Specialized Municipality of Jasper was formed by the Province of Alberta on July 20th, 2001. The Municipality of Jasper operates under an agreement with the Department of Canadian Heritage, giving it authorities over all municipal matters with the exception of land use planning, development and environmental matters. The Municipality of Jasper assumed responsibility for specific jurisdictional matters from the Parks Canada Agency on April 1st, 2002.
Jasper is located in Jasper National Park near the British Columbia/Alberta border, 863 km from Vancouver, British Columbia and 414 km from Calgary, Alberta.
Phil Nelson, 4 January 2006