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Special Olympics (Singapore)

Last modified: 2018-10-02 by zachary harden
Keywords: special olympics | singapore |
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[Special Olympics (Singapore)] image by Zachary Harden, 30 September 2018


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Description of logo and flag

Special Olympics Singapore was established in April of 1983 and is currently a recognized as a National Sports Association by Sport Singapore (formerly the Singapore Sports Council).

For the current flag, it was designed based on the updated Brand Guidelines where the logo colors and font was updated. While the main logo and logotype (Serpentine Bold font) did not change, the "program name" is now using Ubuntu Italic (colored Pantone 148) and the use of the element "Dynamic curve" to make the branding stand out. As for the flag itself, the logo is put in the white section above the red (Pantone 186) "Dynamic curve". While the brand document allows for a flat version and a layered curve version, out of four flags I noticed all use the flat version.
Zachary Harden, 30 September 2018

Reverse

[Special Olympics (Singapore)] image by Zachary Harden, 30 September 2018

On page 71 of the Brand Guidelines, it is mandated that the logo and name will read correctly on both sides of the flag. It is of note that the positioning of the logo is switched and the text alignment is reversed, the only element that is reversed entirely is the "Dynamic curve". This can be seen here.
Zachary Harden, 30 September 2018

Previous logo and flag

[People's Association - old flag (Singapore)] image by Zachary Harden, 30 September 2018

The prior flag of the Special Olympics Singapore was the logo on white. According to a logo sheet I found, the logo was Pantone 327 and the logotype is Pantone 485. The "program name" was set as "Times New Roman Bold Italic" and set in the same sea-green color as the main logo.
Zachary Harden, 30 September 2018