Last modified: 2014-05-29 by zoltán horváth
Keywords: house flag | shipping: sweden | svenska amerika linien | svenska amerika mexiko linien | three crowns |
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image by James Dignan and Jan Oskar Engene
Swedish American Line; houseflag: White with three Gold Crowns on Blue
Jarig Bakker, 18 October 2003
Founded 1914. During World War II, two of its ships were used to repatriate
Prisoners Of War to their homelands. The company was dissolved in 1975.
Phil Nelson, 19 October 2003
This was one of three companies with similar liveries in which Broströms had an interest. Although it was the last formed it was the senior according to Loughran, 1979  and thus had no letters on the field unlike the other two, Svenska Amerika-Mexiko Linien and Svenska Östasiatiske Kompaniet, with all three bearing 3 gold crowns on the blue circle and whilst this Swedish symbol was forbidden for private use in 1925 Svenska Amerika Linien and Svenska Östasiatiske Kompaniet were permitted to retain it due to their earlier adoption. The situation with Svenska Amerika-Mexiko is less clear as noted under that company. According to the company centenary history the company was initiated by Rederi A/B Transatlantic with Broström having a small holding which had increased to 33% by 1946 when the company was dissolved upon its assets being acquired by Svenska Amerika-Mexiko Linien only for the new owner to rename itself as the [new] Svenska Amerika Linien. Lloyds still show them in 1978-9 with a couple of Roro vessels, though their last passenger ships were sold in 1975, but then presumably they were absorbed into Rederi A/B Broström but the flag eventually came back into use for the Orient Line A/B. The upper crowns should be slightly angled though I am unsure of the correct shade for the blue.
Loughran 1979  shows that they used a stem jack, obviously based on the
flag of Gothenburg, being 7 diagonal blue and white bands from lower
hoist to upper fly with overall a yellow lion rampant facing the fly.
Neale Rosanoski, 28 August 2006
images contributed by Neale Rosanoski, 28 August 2006
image by Jarig
Bakker, 6 August 2005
White; in center blue disk; in all corners blue
Jarig Bakker, 6 August 2005
Formed 1911 by Broström and A/S Norge
Mexico Gulf Linjen with Broström having over half the share capital by
1941. In 1946 came the take over of Svenska Amerika Linien and the
change to that name. The flag as shown by Jarig is sourced from a
company pamphlet and is shown by all sources up to World War 2 including a cap
badge in the Collectors Corner site. However this site also shows
another badge where the circle bears the 3 golden crowns which indicates that both versions did exist. But the only
other sources to show it are Brown 1951  &
1958  which are well after
its going out of existence [though the latter does show it as Svenska
Amerika Linien] and Loughran 1979  who does not, however, note it as
one of the companies exempted from the 1925 ban on using the crowns.
Neale Rosanoski, 28 August 2006
image contributed by Neale Rosanoski, 28 August 2006