Last modified: 2018-06-17 by ivan sache
Keywords: european union investment bank |
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Flag of EIB - Image by Ivan Sache, 8 March 2018
EIB (website) is the European Union's nonprofit long-term lending institution established in 1958 under the Treaty of Rome. As a "policy-driven bank" whose shareholders are the member
states of the EU, the EIB uses its financing operations to bring about
European integration and social cohesion.
The EIB Group was formed in 2000, comprising the EIB and the European Investment Fund (EIF), the EU's venture capital arm that provides finances and guarantees for small and medium enterprises (SMEs).
Esteban Rivera, 8 March 2018
The flag of EIB (photo) is white with the bank's the logo on the left and the name of the institution on the right.
The EIB has decided to modify its visual identity and logo with effect
from 1 March 1999, a defining year for EMU with the successful launch of
the single currency and over forty years since the EIB commenced its
activity in support of the Union's objectives.
The new EIB logo replaces the previous design dating back to 1963, based on a map of Europe and inspired by the symbol of the United Nations. Although modified in 1974, 1980, 1981, 1986, 1990 and 1995 in conjunction, inter alia, with successive enlargements of the Union, the 1963 logo gave no sense of the scale and constant expansion of the project of European integration, underpinned by the Bank. Nor did it convey the EIB's present values: long-term financing, solidity and partnership.
The logo is composed of three vertical elements tracing the form of a
The central element is "European blue" in colour: it represents the "project of European integration" and echoes the main symbol of the European Union. The side elements are grey, the dominant colour of the Bank's building; they surround and protect the central element.
The square is the shape generally adopted for bank logos, and therefore underscores the specific role of the EIB among the European institutions and its ties with the financial community. However, in contrast to most symbols in the banking world, the square formed by the new logo is neither complete, closed nor totally symmetrical. This open quality reflects the process of European integration, the very reason for the Bank's existence: while the symbol is irreversible and robust, it is also receptive to the outside world.
This new design was developed with "LANDOR Associates", London, selected
after a call for tenders from European companies specialising in the
creation of corporate identities. Landor is one of the most
well-established firms in this field. Founded in London in 1940, it
transferred its head office to San Francisco (USA) in 1941 and now has a
worldwide network of 19 branches in 13 countries.
[Press release 1999-013-EN, 26 February 1989]
Esteban Rivera & Ivan Sache, 8 March 2018