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image by Esteban Rivera, 31 August 2014See also:
Victory markings (also known as victory decals, kill markings or simply 
"kills") are usually (most commonly but not always) flags of enemy countries' 
military hardware (aircraft (http://www.usmilitariaforum.com/uploads//monthly_09_2008/post-203-1221933824.jpg) 
mostly but also tanks (http://upload.wikimedia.org/wikipedia/commons/a/ae/A-10_Thunderbolt_II_Kills.JPG), 
trucks (http://www.f-16.net/g3/var/thumbs/f-16-photos/album38/album64/89-2090_002.jpg?m=1371919797), 
radars (http://www.bubbamoose.com/A-10_nose_art_09.jpg), 
vessels (http://www.hmscoventry.co.uk/images/c20799.jpg), 
trains (http://i7.photobucket.com/albums/y286/p38guy/Page743.jpg), 
compounds (http://www.milavia.net/specials/afsoc-hurlburt-field/afsoc_17.jpg), 
power plants (http://www.acig.org/artman/uploads/idf-af_f-16a_243_02.jpg), 
or even the weapon used to destroy/disable/target that enemy's hardware (usually 
bombs (
http://inscale.org/pub/ndex.php?action=media;sa=media;in=4362;preview)) and 
missiles (http://www.f-16.net/g3/var/thumbs/f-16-photos/album38/album68/bgy.jpg?m=1371928177)) 
during a specific sortie (mission) (https://scontent-b-mia.xx.fbcdn.net/hphotos-xfa1/v/l/t1.0-9/p180x540/1004757_10151788599120992_1648490250_n.jpg?oh=0369fe9e9b5f61456df2b6ba6a7adfbf&oe=546A932C) 
or during an engagement with that foe. These markings are also used in peacetime 
(not to show kills but participation of a specific aircraft) during joint air 
exercises an air exercise (https://fbcdn-sphotos-d-a.akamaihd.net/hphotos-ak-xfa1/t1.0-9/p180x540/1011124_10151788599385992_1091359019_n.jpg/a>).
One could say that the specific identification of military hardware became 
most notably commonplace to all parties involved in a military conflict in WWI. 
Prior to that, most (if not all) battles, campaigns and wars in the Modern Era 
involved infantry, cavalry and artillery
((naval/land) and some 
other weapons and tactics (which were not very prolific) such as rockets, 
observation balloons, animals as means of transportation, etc. Logistics (and 
the hardware involved) were not given the proper identification (nor importance) 
in the battlefield and so all of these hardware was just plain with no 
identification badges or flags (except for ships at sea or docked).
During WWI, before "dogfights" (https://fbcdn-sphotos-b-a.akamaihd.net/) 
(aerial battles and air-to-air combats) became common, usually aircrafts and 
balloons were used for reconnaissance missions (to spot and scout the enemy's 
positions, capabilities, movements, etc.) The need to identify or distinguish 
one's hardware from the enemy's (in a friend-foe context) evolved and thus, 
first tanks but later aircrafts and balloons and dirigibles (Zeppelins) were 
identified with symbols (http://en.wikipedia.org/wiki/A7V#mediaviewer/File:A7v-wotan-diorama.jpg) 
or flags of its respective country and aircrafts started to feature
roundels,
fuselage markings and
fin flash 
and also squadron emblems and even personal markings (http://en.wikipedia.org/wiki/Military_aircraft_insignia#mediaviewer/File:Nieuport_10_A2_3_vues.jpg) (all these pictorial appliances became known as Nose Art (http://en.wikipedia.org/wiki/Nose_art#mediaviewer/File:B-24_The_Dragon_And_His_Tail.jpg)).
However, once these aerial encounters from both sides locating and 
spying each other became more and more common, each side realized the 
disadvantage of having its troop movements and strategies being discovered by 
the enemy, so these aircraft/balloon pilots started to attack each other with 
objects (at first), such as bricks, hand-held grenades and even pistols, rifles 
and carabines (not fitted for air combat, but for personal defense) and also 
attack other observation balloons as well. The development of weapons able to 
fire in the air (mainly having and artillery crew to operate a mounted gun in a 
defensive position, first in backward firing position and later in a rotating 
position) or even having forward firing guns (first above the plane or along the 
fuselage but later firing through the propeller) enabled all sides to develop 
not only weapons (basically machine guns) to be fitted into aircraft, but also 
on observation balloons and dirigibles to have that firepower needed for the 
different types of tactics and missions that evolved in the development of 
aerial warfare.
So when aircraft started to diversify according to their 
purpose (reconnaissance, bomber, fighter) air engagements were more often and 
resulted in the downing of an enemy aircraft (shoot down or "kill"). However, 
these "victories" over enemy aircraft (mainly, because air-to-ground combat was 
mostly strafing at troops or simply bombing missions and dropping leaflets for 
psychological warfare and propaganda) were not registered in the aircraft 
that achieved (scored) this successful victory even though now military hardware 
was becoming more easily identifiable by both own troops and enemy troops. The 
practice back then was to collect and store parts of the aircraft downed 
(specially if it had the enemy's symbol to show it was a foe defeated in 
combat). On the Allies' side, whenever an aircraft pilot scored five victories 
over enemy aircraft it was called an ace (on the German side however this 
"status" was achieved when a pilot scored ten victories although the Central 
Powers all started to adopt the term ace for five kills and it is now used as 
such, worldwide). Later on, these identification marks depicted not only 
individual victories, but when there were too many victories, usually bars 
and/or numbers or even laurel wreaths were used to identify the pilot's 
achievements.
It was not until WWII that scores were recorded on the 
military hardware used to achieve that victory and the respective enemy's defeat 
in combat. Kill markings started to appear not only on aircraft (http://thinkingouttabox.files.wordpress.com/2013/10/gabreski_color.png?w=490&h=623), but also on tanks (http://2.bp.blogspot.com/-Wa0nmkFmdNM/Uxi5RFiD9AI/AAAAAAAA1Xk/uQEDi2HIpMQ/s1600/Notches.jpg) anti-aircraft (http://img.imagesia.com/fichiers/6m/acht-acht-salerno-px800_imagesia-com_6mrf_large.jpg) and anti-tank guns (http://img.imagesia.com/fichiers/6o/0-3b47e-6777ef2-xl_imagesia-com_6o8y_large.jpg), as well as artillery pieces and naval guns and submarines ( 
http://3.bp.blogspot.com/-HrPWsWixPJk/UqL0jl7ZY2I/). Usually the flag depicted in this victory markings is the enemy's but some 
actually showed their own country's flag in a display of honour and respect 
towards one's country (http://www.flankers-site.co.uk/moscow_2004_files/day02_34.jpg) rather than 
display the enemy's flag or symbol (usually the cockade (http://www.ww2incolor.com/d/364988-4/eaa+_172_)). At first these markings 
appeared on the fuselage (http://www.ww2aircraft.net/forum/attachments/aircraft-markings-camouflage/51330d1299776151t-raf-markings-camouflage-kill-marking.jpg) but also on the rudder (http://www.karlsland.net/sw/src/1330052871919.jpg) and even the helmet (https://fbcdn-sphotos-b-a.akamaihd.net/hphotos-ak-xfa1/t1.0-9/p417x417/230726_10151429563480992_353242314_n.jpg) worn by the pilot.
These markings are also used to count "confirmed", 
"probable" and/or "share" kills (depending on the system used by each country, 
since for example the Japanese awarded its pilots several points for downing a 
four-engine bomber, a twin-engine bomber, the Soviets and the Americans use to 
count in decimals victories shared and also ground victories, which were planes 
destroyed on the ground).
The term ace then expanded from fighter ace (a 
fighter pilot that shot down five or more planes of any type), to balloon ace (a 
fighter pilot that shot down at least five balloons), tank ace (a tank commander 
who destroyed at least five tanks), bomber ace (a pilot that downed at least 
five bombers,
http://static.rcgroups.net/forums/), anti tank ace (one or more crew members that destroyed at least five 
tanks/guns) and submarine ace (a submarine commander who destroyed at least five 
vessels).
Identification markings evolved into Nose Art and Pinups as 
mentioned before and also military insignia. And practice also enriched the way 
victory markings are displayed, evolving from the depiction of flags mainly (http://www.ww2incolor.com/d/57138-2/kill+marking) to symbols and, silhouettes (http://www.aerographics.com/images/milkill.gif) of the hardware 
destroyed/disabled/targeted, stars (http://m9.i.pbase.com/g4/04/365504/2/135066039.xXMvQ4VZ.jpg), triangles (http://toadhallrifleshop.com/wp-content/uploads/2011/02/437-2.jpg), bars 
(http://www.ww2aircraft.net/forum/attachments/aviation/1667d1299757680t-world-war-2-aircraft-tallies-kills_alfred_grislawski112_837.jpg) and also display number of missions (http://img.imagesia.com/fichiers/bh/kill-erich-hartmann-by-the-tail-of-his-bf-109-g6_imagesia-com_bhzn_large.jpg),
kills (http://www.ww2aircraft.net/forum/attachments/aircraft-pictures/184926d1322593994t-gallands-bf-109s-galland-109-6750.jpg), decorations (http://img.imagesia.com/fichiers/6l/after-his-87th-kill-the-stabilizor-of-schroer-s-plane-gets-the-oak-leaves_imagesia-com_6lq5_large.jpg), place of origin (http://forum.keypublishing.com/attachment.php?attachmentid=17085&stc=1&d=1077798040) and personal emblems such as mottos (http://www.wio.ru/gal2ac/yak_3.jpg), 
personal interests and hobbies (http://en.wikipedia.org/wiki/Nose_art#mediaviewer/File:Boeing_KC-135E_Stratotanker_(717-148),_USA_-_Air_Force_AN0616770.jpg), etc (http://dmn.wpengine.netdna-cdn.com/wp-content/uploads/2011/10/A-7E-Corsair-mission-marks.jpg). The study and emphasis on this topic has resurfaced thanks to scale modelers 
(http://www.rcscalebuilder.com/Tutorials/appying_markings/image011.jpg) 
attention to detail when reproducing an aircraft or any other type of military 
hardware that has these markings.
Sources: 
http://forum.worldofwarplanes.eu/index.php?/topic/11579-markings-on-airplanes/
http://en.wikipedia.org/wiki/Dogfight
http://en.wikipedia.org/wiki/Cockade
http://en.wikipedia.org/wiki/Roundel
http://en.wikipedia.org/wiki/Military_aircraft_insignia
http://en.wikipedia.org/wiki/Nose_art
http://www.century-of-flight.net/Aviation%20history/nose%20art/noseart.htm 
http://www.noseart.ch/the_origin.htm
Esteban Rivera, 31 August 2014