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Consumer Financial Protection Bureau (U.S.)

image located by Esteban Rivera, 20 January 2025

Description
Seal
Logos

See also:

Description

The flag of the Consumer Financial Protection Bureau (officially the Bureau of Consumer Financial Protection) is the agency seal on a yellow field:
https://www.flickr.com/photos/cfpbphotos/30102001227

Seal:
https://www.consumerfinance.gov/about-us/blog/introducing-our-new-bureau-seal/

The CFPB is an independent federal agency. Presentation on Wikipedia: https://en.wikipedia.org/wiki/Consumer_Financial_Protection_Bureau%e2%80%8b
Dave Fowler, 13 May 2019

image located by Dave Fowler, 13 May 2019

Agency flag was initially yellow, but has changed from a yellow field to a dark blue field.
Dave Fowler, 16 April 2021

The Consumer Financial Protection Bureau (CFPB) was established on July 21, 2011 whose passage in 2010 was a legislative response to the financial crisis of 2007–08 and the subsequent recession and is an independent bureau within the Federal Reserve. The CFPB was created to provide a single point of accountability for enforcing federal consumer financial laws and protecting consumers in the financial marketplace. Before, that responsibility was divided among several agencies.

Dodd–Frank reorganized the financial regulatory system, eliminating the Office of Thrift Supervision, assigning new jobs to existing agencies similar to the Federal Deposit Insurance Corporation, and creating new agencies like the Consumer Financial Protection Bureau (CFPB). The CFPB was charged with protecting consumers against abuses related to credit cards, mortgages, and other financial products. The act also created the Financial Stability Oversight Council and the Office of Financial Research to identify threats to the financial stability of the United States of America, and gave the Federal Reserve new powers to regulate systemically important institutions. To handle the liquidation of large companies, the act created the Orderly Liquidation Authority. One provision, the Volcker Rule, restricts banks from making certain kinds of speculative investments. The act also repealed the exemption from regulation for security-based swaps, requiring credit-default swaps and other transactions to be cleared through either exchanges or clearinghouses. Other provisions affect issues such as corporate governance, 1256 Contracts, and credit rating agencies.

Sources: https://www.consumerfinance.gov/about-us/the-bureau/
https://en.wikipedia.org/wiki/Consumer_Financial_Protection_Bureau and
https://en.wikipedia.org/wiki/Dodd%E2%80%93Frank_Wall_Street_Reform_and_Consumer_Protection_Act

For additional information go to Consumer Finance (official website): https://www.consumerfinance.gov/

Esteban Rivera, 20 January 2025

Seal

image located by Esteban Rivera, 20 January 2025
Source: https://cfpb.github.io/design-system/foundation/seal

The seal was created as a symbol of CFPB to use in uniquely governmental and ceremonial contexts.
Use of the seal is very limited. It should never be used on consumer-facing materials, as it is important that the CFPB logo is consistently used to help consumers recognize and trust the CFPB.
The CFPB’s logo and the standard characters Consumer Financial Protection Bureau, CFPB, Know Before You Owe, and Money as You Grow are registered trademarks owned by the CFPB.
Source: https://cfpb.github.io/design-system/foundation/seal

The new Seal is described as follows: "The seal reflects the Bureau’s mission through American imagery and references to the nation’s founding documents. It also aligns the Bureau with the seals of other federal financial regulators."

The Dodd-Frank Wall Street Reform and Consumer Financial Protection Act gives the Bureau the authority to adopt and use a seal. As a new federal agency, this is the Bureau’s first official seal. The meaning behind our new seal:
The seal depicts an eagle with its wings raised across a blue field. Three stars above its head stand for the bureau’s three pillars: to serve, lead, and innovate. The eagle’s breastplate is a shield symbolizing protection.
The scale on the seal represents the traditional symbol of justice.
The key represents consumers’ financial security. And the beacon of fire symbolizes transparency in the financial marketplace, along with vigilance and the revelation of knowledge.
In its talons, the eagle grips a ribbon printed with three dates:
1776, the year the United States declared their independence
1787, the year the Constitution was signed
2010, the year the Bureau was established under the Dodd-Frank Wall Street Reform and Consumer Protection Act.
Over the next several months, the Bureau will publicly incorporate the new seal in various ways, so stay tuned." (originally published online on March 30, 2018).
Esteban Rivera, 20 January 2025

Logos

2011-2013 logo

image located by Esteban Rivera, 20 January 2025

Source: https://www.facebook.com/photo

2013-onwards logo

image located by Esteban Rivera, 20 January 2025
Source: https://www.facebook.com/CFPB