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L'Avenir, Quebec (Canada)

Drummond RCM, Centre-du-Québec Region

image by Masao Okazaki, 4 March 2022
based on photo located by Dave Fowler, 23 February 2022

The municipality
The flag
Arms

See also:

The municipality

The municipality of L'Avenir (1,307 inhabitants in 2016; 9,910 ha) is located 20 km south-east of Drummondville.
L'Avenir (French, The Future) was named by Jean-Baptiste Dorion (1826-1866) for the newspaper of the same name. Dorion defended liberalism with such a fervor that he was nicknamed "the terrible child" by his opponents. He was among the founders of Institut canadien, established in Montreal on 17 December 1844. Together with George Batchelor, he founded the newspaper "L'Avenir", whose first printed issue was released on 16 July 1847. In his newspaper, Dorion pushed separation of the church and the state, non-confessional education and annexation of Canada to the US. His ideas became so radical that he quit publishing "L'Avenir" in 1852, retiring near Drummondville.

https://www.thecanadianencyclopedia.ca/fr/article/dorion-jean-baptiste-eric
L'Encyclopédie canadienne
Ivan Sache, 24 February 2022

The Flag

Flag is the municipal arms on white.
Dave Fowler, 23 February 2022

Arms

image located by Dave Fowler, 23 February 2022

Source: https://histoire-du-quebec.ca/armoiries_l_avenir

The arms were designed by Fernand Trahan and Jean-Louis Poirier.
Brown is the color of the soil, rich in sand and gravel.
Green is the colors of the trees' foliage.
Blue is the color of river Saint-François.
The wheat spikes symbolize agriculture.
The maple leaf with the bucket and the tap highlights the fame of the local syrup maple grocers.
The book recalls J.B. Dorion, who established a print and published a newspaper for which the town was named.
The keys are a symbol of religion and the attribute of the patron saint, St. Peter.
The maple leaves surrounding the shield are the symbol of belonging to the great Canadian family.

https://histoire-du-quebec.ca/armoiries_l_avenir
Histoire du Quebec

Ivan Sache, 24 February 2022