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![[Magog flag]](../images/c/ca-qcmag.gif) image by Masao Okazaki, 11 August 2021
image by Masao Okazaki, 11 August 2021The town of Magog (25,358 inhabitants in 2011; 16,750 ha) is located in 
Estrie, close to the border with the United Sates, 30 km south-west of 
Sherbrooke. The (new) town of Magog was established on 9 October 2002 as the 
merger of the canton of Magog, the village of Omerville and the former town of 
Magog.
Magog was first settled in 1793 by Nicholas Austin, who 
established a floor mill and a sawmill on the eastern shore of Lake Memphrémagog. 
In 1799, Ralph Merry III acquired Austin's mills and settled near the bridge 
connecting the two banks of the lake. Due to his significant contribution to the 
development of Magog, then known as Outlet, Merry is considered as the town's 
founder.
In the first half of the 19th century, several sawmills were 
built on the two banks of the lake, while means of transport were improved. 
Hotels were built to house vacationers; seasonal navigation was organized on the 
lake to support tourism, trade and industry.
Assigned to the post office in 
1851, the name Magog was substituted to Outlet as the village name in 1855.
At the end of the 19th century, Magog industrialized in the aftermath of the 
inauguration of the Waterloo and Magog railway and of the establishment of the 
Magog Textile and Print Co., which was acquired in 1889 by Dominion Cotton 
Mills.
Ivan Sache, 14 August 2021
Photos of the flag where posted by Luc Vartan Baronian in the FOTW Facebook group: https://www.facebook.com/groups/flagsoftheworld/posts/4828389453842405. Another photo of the flag can be found on the town's Facebook page: https://www.facebook.com/villedemagog/photos/a.1231915746883759/3358856304189682/
Information about the coat of arms is available at the town's website:
https://www.ville.magog.qc.ca/ville-de-magog/informations-generales
Masao Okazaki, 31 July 2021
The fess wavy division of the shield represents Lake Memphrémagog, named for 
an Abenaki word meaning "the lake with high and very large water". Azure and 
argent represent the sky and water, respectively.
The six billets recall 
that timber industry is origin of the town's prosperity; their pyramidal 
arrangement represents Mount Orford that overlooks the lake.
The scallops 
highlight Magog as an important tourism center, thanks to the beauty of the site 
and the warm welcome by the inhabitants.
The fleur-de-lis recalls that 
Magog is now a town with nearly exclusive French-speaking and 
French-characterized population.
The shamrock symbolizes St. Patrick, first 
bishop of Ireland, patron saint of the first parish established in Magog and of 
the whole town.
The spindles in the shield's border recall textile 
industry and its significant role in Magog for years, as well as its 
contribution to the town's prosperity. The border "gules, color of fire" evokes 
the production of electrical energy, a privilege of the town.
The Latin 
motto "Fidelitate and Labore" ("Per Loyalty and Work") is a tribute to the 
citizens of Magog, who have exploited the gifts of a generous natural 
environment through relentless work and loyalty to the town.
Ivan Sache, 
14 August 2021