Rivière-du-Loup, Quebec (Canada)

Ville de Rivière-du-Loup

Last modified: 2023-09-02 by rob raeside
Keywords: rivière-du-loup | ville de rivière-du-loup | rectangles: (3 | modified by wave) |
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• The Municipality
• 2021 city flag
• Previous city flag
• Variant flag
• Promotional flag

See also:

• Quebec
• Bas-Saint-Laurent Administrative Region

The Municipality

The description of the municipal logo is available on the municipal website: http://www.ville.riviere-du-loup.qc.ca/index.php?pa=52

Photo:
http://www.sorel-tracyexpress.ca/actualites/sports/292034/le-drapeau-de-riviere-du-loup-flotte-a-lhotel-de-ville-de-sorel-tracy
Ivan Sache 1 April 2017

2021 city flag

Rivière-du-Loup QC adopted a new logo in June 2019, 40 years after its previous logo, and uses it on a flag.

Photos of this flag were posted by Luc Vartan Baronian in the FOTW Facebook group page: https://www.facebook.com/groups/flagsoftheworld/posts/7231736526841007/

The logo is described on this page https://www.villerdl.ca/fr/ville/decouvrir/identite-visuelle

This is the English translation by Google:

"The green icon represents the crossroads that we are, a distinction that has been unique to us since the 19th century with the rail, road, sea and air transport axes but which, even today, is largely significant for the city and its population in different aspects of its development.

Rivière-du-Loup is a city characterized by its beauty, both by its landscapes and by its dynamic and creative community. It is geographically located in a strategic location: whether you come from Gaspésie, New Brunswick or Quebec City, it is at a crossroads. It is a pioneering city, in constant evolution.

But beyond this image of a welcoming crossroads, Rivière-du-Loup is much more than a place of transit or gathering. It is above all a unique, enviable, sought-after living environment. A perfect place to put down your suitcases for good, raise a family, make a career, invest in it.

The logo recalls that Rivière-du-Loup is the central point of Bas-Saint-Laurent, a region highly recognized for its tourist value, in particular. She evokes openness to others, solidarity and the search for partnerships.

Depending on who looks at it, the icon will take the form of a "plus", a cross or even a crossroads, therefore a reminder of our heritage. Others will recognize the fall that still attracts many visitors to the park of the same name or waves, at the mouth of the river, where fresh water mixes with salt water.

The icon is created from four semicircles that recall the beauty of the city in all seasons. These semicircles are also used to create symbols that can be associated in turn with discovery, the incomparable living environment we have, innovation, growth and evolution, or citizen participation and engagement. All this, with a view to creating a full- fledged, coherent and eloquent visual environment.

In terms of color, green symbolizes nature in the city, also recalls the peaceful rhythm of life found here. As for black, a timeless classic, it completes the signature with all its elegance and simplicity, to let the colorful icon speak.

The chosen typography gives the visual signature, by its roundness, an inviting and warm character. The small details in the purpose of the letters add to the uniqueness of this visual signature, a uniqueness to the image of Rivière-du-Loup. The hyphens replaced by dots illustrate individuals in a strong community, which intensifies the link between the different elements."

Masao Okazaki, 12 August 2023

Previous city flag

image by Masao Okazaki, 7 February 2022
based on photo

I saw this flag flying in November 2004. Adapting the French text about the logo:

The logo consists of a wave and a set of rectangles forming a dynamic whole. The wave represents the importance of water in the local scenery and the warmth of the city, as well as of its inhabitants, nature and scenery. The penetrating wave symbolizes the seaway and the two central divisions represent the highways of this crossroads city. The three rectangles represent the three parishes with their three churches, the three legends about the origins of the name and the multitude of services found in the city. The green-grey color chosen indicates the main characteristic of Rivière-du-Loup: a magnificent city, enchanting surroundings, a unique city close to the bigger centers, and where it is pleasant to live, study, develop, invest and build. The three legends about the city's name (literally The Wolf's River) are: a) a French ship called Le Loup was forced to stay at the mouth of the river for a whole winter in 1660; b) Champlain's encounter with an Amerindian tribe called the mahigans (the wolves); c) the most probable is the presence of sea-wolves (seals) at the mouth of the river.

Variant flags

The flag of Rivière-du-Loup in current use has the logo with the writing placed at the right of the emblem.

Photos:
http://www.lapresse.ca/le-soleil/actualites/les-regions/201211/01/01-4589518-le-maire-de-riviere-du-loup-se-joint-au-groupe-prelco.php
http://www.infodimanche.com/actualites/actualite/302726/lhotel-de-ville-de-riviere-du-loup-reprend-vie

image by Luc Baronian

The flag is also used with counter-change colours, is white with the municipal logo in green.

Promotional Flag

According to the February 2005 city bulletin, there are also two other flags flown in Rivière-du-Loup: one is a promotional flag with the city slogan "Une culture à ciel ouvert" ('An open-sky culture') and promotional logo; the other was designed by local resident and artist Pierre Sénéchal and is entitled "À l'affût" (an expression meaning 'waiting to seize the right opportunity'). This latter flag is blue with three intertwined curvy white stripes. The three stripes represent once again the three parishes and the crossroads situation of the city. The design also makes reference to a bird in flight, signifying the city's economic boom, and an eye can be distinguished between the curves, reminding the importance for the community to see far ahead, to be vigilant and "à l'affût".
Luc Baronian, 6 May 2005