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Rivière-du-Loup, Quebec (Canada)

Ville de Rivière-du-Loup

Last modified: 2022-02-19 by rob raeside
Keywords: rivière-du-loup | ville de rivière-du-loup | rectangles: (3 | modified by wave) |
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[Ville de Rivière-du-Loup] image by Masao Okazaki, 7 February 2022
based on photo

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The Municipality

The municipality of Rivière-du-Loup (19,507 inhabitants in 2016; 8,476 ha) is located 200 km north-east of Quebec City. The municipality was established on 30 December 1998 as the merger of the town of Rivière-du-Loup and the parish municipality of Saint-Patrice-de-la-Rivière-du-Loup.

La Rivière-du-Loup was established in 1673, as a domain granted to Charles-Aubert de la Chesnaye, one of the richest merchants of the time. The development of the town actually started in the early 19th century and was boosted by the inauguration of the railway, in 1859. From 1850 to 1919, the town was named Fraserville, as a tribute to the contribution of the Fraser family to local development.

The description of the municipal logo is available on the municipal website:

Ivan Sache 1 April 2017

City flag

I saw this flag flying in November 2004. Adapting the French text about the logo:

The logo consists of a wave and a set of rectangles forming a dynamic whole. The wave represents the importance of water in the local scenery and the warmth of the city, as well as of its inhabitants, nature and scenery. The penetrating wave symbolizes the seaway and the two central divisions represent the highways of this crossroads city. The three rectangles represent the three parishes with their three churches, the three legends about the origins of the name and the multitude of services found in the city. The green-grey color chosen indicates the main characteristic of Rivière-du-Loup: a magnificent city, enchanting surroundings, a unique city close to the bigger centers, and where it is pleasant to live, study, develop, invest and build. The three legends about the city's name (literally The Wolf's River) are: a) a French ship called Le Loup was forced to stay at the mouth of the river for a whole winter in 1660; b) Champlain's encounter with an Amerindian tribe called the mahigans (the wolves); c) the most probable is the presence of sea-wolves (seals) at the mouth of the river.

Luc Baronian, 6 May 2005

Variant flags

The flag of Rivière-du-Loup in current use has the logo with the writing placed at the right of the emblem.


[Ville de Rivière-du-Loup] image by Luc Baronian

The flag is also used with counter-change colours, is white with the municipal logo in green.



Promotional Flag

[Ville de Rivière-du-Loup] image by António Martins-Tuválkin, 13 May 2009

According to the February 2005 city bulletin, there are also two other flags flown in Rivière-du-Loup: one is a promotional flag with the city slogan "Une culture à ciel ouvert" ('An open-sky culture') and promotional logo; the other was designed by local resident and artist Pierre Sénéchal and is entitled "À l'affût" (an expression meaning 'waiting to seize the right opportunity'). This latter flag is blue with three intertwined curvy white stripes. The three stripes represent once again the three parishes and the crossroads situation of the city. The design also makes reference to a bird in flight, signifying the city's economic boom, and an eye can be distinguished between the curves, reminding the importance for the community to see far ahead, to be vigilant and "à l'affût".
Luc Baronian, 6 May 2005