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Ultra-Brag, Switzerland

Last modified: 2011-01-08 by rob raeside
Keywords: ultra-brag |
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[Ultra-Brag] image by Eugene Ipavec, 15 November 2007

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About the Flag

Ultra-Brag AG is also established at Basel (second url is English version): and the description provided certainly seems familiar, having been founded in 1925 and being “an internationally active Swiss logistics and river navigation firm domiciled in Basel” but there is no evidence of a house flag I believe – the company logo would be nice on a flag, that is certain – and anyway the similarity of names may be accidental.”

See a fitting house flag on the Kustvaartforum (i.e. coastal shipping forum) site, fifteenth flag photo, lower left corner:

Red hoist taking up one third of the field, a white couped cross in the upper part (representing Switzerland) and blue fly with white chevron pointing away from the hoist. The chevron’s sides and point touch the flag’s edges.

Actually a table flag, its existence as a real-life one is vouched for, I feel, by the fact that is appears in above collection belonging to Karl Scherf – I saw it at Duisburg last summer.
Jan Mertens, 14 November 2007


Ultra may have been a predecessor of Ultra-Brag: It is not ‘Ultra Brag’ as it says on this Binnenvaart page but simply ‘Ultra’ as can be read on the house flag illustrated.

Red field, white off-centred cross, the word ‘ULTRA’ in black letters on the white arms of the cross (vertically and horizontally, the ‘T’ being in common, no serifs).

There once was a firm ‘Ultra AG’ at Basle, Switzerland (founded when?); it operated a grain silo there; in 1991 it went into liquidation (at Bern). It may have been taken over by Brag, from then on called Ultra-Brag.

Although above page shows the flag – as a drawing, I have not found any photos – it oddly does not appear on the Binnenvaart flag table.
Jan Mertens, 17 November 2007