Last modified: 2021-01-23 by christopher oehler
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image found by Esteban Rivera, 06 December 2020
(copied image from the original located here: https://www.promobricks.de/wp-content/uploads/2017/06/lego-group.jpg,
source: https://www.promobricks.de/von-muenchen-nach-billund-christian-pau-wird-strategiechef-bei-lego/43766/).
See also:
This image [above] is dated 2017.
[The company's] current and formal name is Lego System A/S (Aktieselskab, English:
stock company or limited company) using the trade name The Lego Group.
Source: https://www.lego.com/en-us/lego-history
It has been common practice to display the corporate logo and its
respective flag on the model kits sold by the company, which of course
includes not only the current logo, but also its past versions.
Esteban Rivera, 06 December 2020
The current company's logo (http://danishlogo.dk/wp-content/uploads/2017/12/LEGO.png, source: http://danishlogo.dk/?portfolio=lego&pnt=366) was designed in 1973 by
Danish Graphic Designer Niels Hartmann and Swedish Graphic Designer
Rolf Lagersson. "A single new LEGO logo replaces the various logos that have been used
until now. The new LEGO logo unifies all the company is products under
one banner."
Sources: https://www.lego.com/en-us/aboutus/lego-group/the-lego-group-history/
and https://www.lego.com/en-us/aboutus/lego-group/the-lego-brand/
Esteban Rivera, 18 July 2020
I don't have any sources at hand, either, but that would surely be "ludo"?
Concerning "lego" the
Wiktionary says:
- I choose, select, appoint.
- I collect, gather, bring together.
- I take, steal.
- I traverse, pass through.
- I read (aloud), recite.
Regrading the flag, the letters are a special commissioned typeface, very rounded
bold serifless capitals, indeed white but separated from the red background by a
double thick fimbriation of black and yellow, the black filling the eyes of the
lettereforms in such way that there's no isolated yellow or red areas.
This flag design has been available as one of the building blocks itself, to be
used in lego buildings, since at least 1973 and as a decal to be glued on
blank flags.
I generated a 216 px high rendering of the logo from the Wikimedia
image
and used, recanvased for flag image.
António Martins-Tuválkin, 21 May 2012
There's a picture
showing the flag of LEGO, a popular line of construction toys, consisting of
colorful interlocking plastic bricks and an accompanying array of gears,
minifigures and various other parts. The source mentions that the highest Lego
tower was built in Seoul, Korea, in 2012.
Source: http://noticias.latam.msn.com/co/fotos.aspx?cp-documentid=33764773
The Lego (trademarked in capitals as LEGO) Group began in the workshop of Ole
Kirk Christiansen, a carpenter from Billund, Denmark, who began making wooden
toys in 1932. In 1934, his company came to be called "LEGO", from the Danish
phrase leg godt, which means "play-well"(Coincidentally, "Lego" also means "I
assemble" in Latin.). Its known as The Lego Group since 1932.
Source: Wikipedia
The flag is a red horizontal background with the name in white capital letters,
showing this logo.
For additional information go to: LEGO (official
website)
Esteban Rivera, 14 May 2012
Others say (MERIAN, don't yet know the year), that LEGO is Latin, meaning: "I
play".
Klaus-Michael Schneider, 14 May 2012
Based on the company's own information, and connected time line pages:
Ole Kirk Kristiansen founded The Lego Group in 1932 and as it was passed from
father to son, it is currently owned by Kjell Kirk Kristiansen, grandson of
the founder. The company started out as a workshop producing wooden household
appliances and toys, but the share of the toys quickly grew. During the nineteen
forties the company went plastic, and introduced the "Automatic Binding Brick".
In 1958, the current binding system for the bricks, by then simply called "LEGO
bricks", was patented, and in 1963 the current material was introduced; the two
improvements together creating very tightly binding bricks. The system of the
bricks was extended to included similar elements, to include moving parts, and
to include models built from LEGO parts, and eventually came to include quite a
few other types of toys etc., in a LEGO style.
Already in 1934, though still producing other products as well, the company and
its products were named "LEGO", formed after the Danish "Leg Godt" (play well).
In 1954 the word "LEGO", in capitals, was registered as a trademark. The year
1973 saw the the company introducing the single LEGO logo, for all its now
rather diverse products, a logo which was in use unaltered for 25 years. In
1998, a new graphic for the logo was introduced. (Both variants might appear on
flags.)
At some point after the introduction of the building bricks, it was realised one
could read "lego" as Latin for "I assemble". (Somehow, the Latin reference in
some cases got mixed up with "ludo": "I play".)
Peter Hans van den Muijzenberg, 14 May 2012
image found by Esteban Rivera, 06 December 2020
(copied image from the original located here: https://zusammengebaut.com/wp-content/uploads/2016/10/lego-flagge-steine-stein-2016-zusammengebaut-andres-lehmann.jpg,
source: https://zusammengebaut.com/lego-gibt-zahlen-fuer-das-erste-halbjahr-2019-bekannt-im-wind-77457/).
This image is dated 2016 and it is located in Billund, the original
factory of Lego. It features three building blocks (from left to
right: blue, yellow and red).
Esteban Rivera, 06 December 2020
image by António Martins-Tuválkin, 21 May 2012
image found by Esteban Rivera, 06 December 2020
(cropped image from the original located here: (https://www.logodesignlove.com/images/evolution/lego-logo-08.jpg,
source: https://www.logodesignlove.com/lego-logo)
image found by Esteban Rivera, 06 December 2020
(cropped image from the original located here: (https://www.logodesignlove.com/images/evolution/lego-logo-10.jpg,
source: https://www.logodesignlove.com/lego-logo)
image found by Esteban Rivera, 06 December 2020
(cropped image from the original located here: (https://www.logodesignlove.com/images/evolution/lego-logo-11.jpg,
source: https://www.logodesignlove.com/lego-logo )
image found by Esteban Rivera, 06 December 2020
(copied image from the original located here: https://blog.logomyway.com/wp-content/uploads/2017/08/lego-logo-evolution.jpg,
source: https://blog.logomyway.com/lego-logo/)
image found by Esteban Rivera, 06 December 2020
(copied image from the original located here: https://blog.logomyway.com/wp-content/uploads/2017/08/lego-logo-evolution.jpg,
source: https://blog.logomyway.com/lego-logo/)
image found by Esteban Rivera, 06 December 2020
(copied from the original located here: https://www.brickshelf.com/gallery/Jojo/sonstiges/flaggenparade.jpg,
source: https://steinwurf.wordpress.com/tag/legoland/).
This [above] is a set of company flags featuring both past and present company logos, from left to right: